Africa on the rise – knowing who your customers are will be essential to success

Nine of the top 25 countries with the highest GDP growth rate in the world are in Africa. Africa is on the rise. Twenty-first-century technologies combined with increasing demand for raw materials and natural resources have heralded great opportunities for both nation states and investors. Fundamental to the success of any business, and indeed any economy, is knowledge: knowledge of the location of natural resources; knowledge of a market and buyers; knowledge of the experience and expertise of those who control businesses, including mines extracting natural resources; and knowledge of the source of investments.